Beware: Many internet con artist’s sell speed.
Installing WP Rocket caching plugin – and charging suckers $100 for that is not a service. WP Rocket is a plugin you can buy for $49 annually. But speed tricksters don’t pay that price.
They buy all-you-can-eat “unlimited installations” of WP Rocket plugin. That has a special $199 price tag. Meaning: it costs them almost nothing per-site installation. The client-gotcha is this: a scammer doesn’t pay for future annual renewals. This leaves the client holding the bag the next year.
These frauds list each automated feature of WP Rocket plugin as a separate ala carte service item. This deception is snake oil.
These overpriced practices don’t produce minimal load time improvement. They give real speed professionals a bad reputation. If you think marking up a mere plugin installation is a good business strategy, have mercy! Don’t do this to site owners. It’s a ripoff.
Competitor WordPress Speed Optimization Services
Eight common observations of speed-service competitors:
1Prices start low. Typically around $100. The high end is around $1,000. But many insist on bidding services and won’t give a fixed price. For some fees, the sky is the limit. Or they insist on expensive add-ons increasing the annual site break even. They usually get an affiliate reward for pushing clients toward these extra services. These are things like:
paid services like CDN
2All 35 homepages have a title saying, “WordPress speed optimization services.”
But one said, “Turn your slow WordPress site into a supercharged powerhouse.” Better promise but still not quantifiable. Unprovable claim. “Optimization” sounds like a jargon buzzword. They don’t have a motivating benefits-oriented headline.
Tons of rocket logos.
And the *second-place* cliche logo is a timer or gauge.
With flames, of course.
4The slow irony. Page-design quality of these speed optimization service’s websites is fluffy and low credibility. Lots of popups and chats. Most sites advertising speed services – actually load very slow. We list the initial load time of each one below using a browser timer. Not “walking the talk” is evidence of inferior services.
They don’t teach speed strategy. They just do site tune-ups. Hands – but not shared brains. You don’t get consultation or education.
6Competitor services focus on Google PageSpeed Insight test scores. Improving scores doesn’t necessarily improve speed. We’ve seen pages that get all-green 100 scores that load in 12 seconds. Crazy slow!
The only performance metric that counts is improving speed in milliseconds. Not a cached speed. We’re talking about unprimed cache. That’s a first-time visitor’s experience. That’s what counts – first impressions of site quality. Some speed competitors focus on reducing the number of requests a page calls. They consider that a good-enough metric indicating speed improvement. Again, request reduction doesn’t guarantee improved load time in milliseconds. Vanity scores and requests are secondary compared to actual load time in milliseconds. The goal (performance budget) is loading a real page in under 2000 milliseconds.
They attract potential customers by advertised low-priced items. But then encourage buying a higher-priced speed option. Nasty!
8Bogus SEO promises.
Speed service competitors in error claim speeding up a website improves SEO. There’s only a 0.5 percent benefit in page ranking algorithms from speed. Google speed mythology is not a valid reason to spend money on speed. The better reason is providing an excellent user experience. Speed is the primary and principal component of UX. Everyone hates a slow website. Speed is about the halo bias caused by a visitor’s first impressions.
There are at least 8 noteworthy WordPress speed service competitors: