Heal user experience with WordPress performance optimization.

How our optimization service is different.

SITE TUNING – Build with Empathy

Instead of band-aid approaches, we drill down to the root cause of your slow site. This is Origin Optimization. To do this, we analyze site components:

  • Hosting.
  • Theme.
  • Plugins.
  • Scripts and third-party services.
  • Images and media library.
  • We minimize globally-loading plugin effects.

5 ★ Speed
One-time Assessment
✔Onload Time speed audit.
✔ Detailed report of speed problems and opportunities.
Speed: Under two-seconds.
Delivery: 1 week.
Changes: Done-for-you after approval.
FREEBIE: $199 image optimization included.
Excessive ☠ Speed
One-time Assessment
✔ Fully Loaded Time speed audit.
✔ Detailed report of speed problems and opportunities.
Speed: Under two-seconds.
Delivery: 3 days. RUSH.
Changes: Done-for-you after approval.
FREEBIE: $199 image optimization included.
Image ♥ Squeeze
Image Optimization
Speed up your Site
✔ Media library assessment.
✔ Virtually lossless image resizing and compression.
✔ Approved plugin changes
✔ Done-for-you changes after report submission.
BEFORE & AFTER report.
◀ Get this option free: buy site tuning.

What’s the difference between the $499 Pingdom and the $999 WebPageTest packages?

Thanks for being curious about the price difference.
Here’s the odd answer – plus the secret reason:

We serve pleasant people.

Some speed clients are demanding, ruthless, and overbearing. Why? We don’t know. They want extreme nit-picky testing – and are willing to pay extra for it. We don’t like quibbling over speed trivia.

Who works for a control-freak who’s unwilling to compromise? Twisted personalities pay more for going beyond what’s needed, desired, or appropriate. They’re fussy about “how good is good enough.” For these, we offer the $999 extreme testing.

“if: We share your speed ulcer.
then: You pay for our psychotherapy.”
—Steve Teare, PagePipe founder

More than a mere speed audit.

The different performance test results cause the same speed changes and improvement. We work hard regardless of which measurement practice you choose. That’s right. Different methods. Same results. Different delivery times.

There’s a 50-percent discount for clients who never hold our feet to a hellish fire. Demanding clients want “the uncompromising best.” They’re extremely critical. They may be overly concerned with vanity metrics.

If we measure with tough standards, it’s a challenge to achieve Olympic “perfection.” testing is slowest and tedious. Lots of waiting and retesting. It bores us to tears – and the client is rarely happy with the measured results.

The price penalty of absolute perfection $$$. is a forgiving standard. The results are efficient and presented much faster than It’s a best-case scenario for load time. People are happier to hear better final speed numbers. Win-win. And the numbers are closer to the real page load time measured by browser timers. We like that.

In either offer, site performance improvement is the same. Exactly. Only the tests are different. But one process is ulcerous torment. The other produces a pleasant experience. Be wise.

Go for the $499 offer.

Does anyone buy the 3-day-delivery $999 offer?
Oh, yeah. Monsters. Make us sweat.

Good-enough engineering – or extreme overkill?
You choose.

Pingdom reports Onload Time.

Connection default is 100-megabits (shared datacenter).

Onload Time is a true representation of how fast your website will load. Onload time is when the page processing is complete. All resources on the page (images, CSS, etc.) have finished downloading. Some page elements – like JavaScript-based image carousels – are not included.

Report Delivery: 1 week.

WebPagetest reports Fully Loaded Time.

Connection default is 5-megabits per second (cable).

Fully loaded time is the point after the Onload event fires and there’s no network activity for 2 seconds. There’s a long wait for results. This event fires only when a page completely stops loading content. This includes ads and below the fold elements. Your site might load fast above the fold and be usable. The analysis is waiting for the entire site to stop loading data, so the reported Page Load Time might be longer.

Report Delivery: 3 days.

Does site speed even matter?

Everyone hates slow loading webpages.

Google claims site speed directly affects search engine rankings.

We have yet to see dramatic proof of this and remain skeptical. But should you ignore page speed?

From a user’s perspective, page speed absolutely matters. How many times have you hit the back button instead of waiting for a slow page to load? It’s the age of on-demand everything. Web users are impatient and won’t tolerate a slow loading site.

“If you can’t measure it, you can’t improve it.” – Peter F. Drucker.

Client Case Study

★ ★ ★ ★ ★

The Tool Merchants

Homepage Before After Improvement
Load time average in seconds 5.58 2.26 2.4X
Page weight in kilobytes 3000 300 10X


  • Switched hosting from $30-per-month managed hosting to $9-per-month shared hosting.
    Saved $252 every future year.

  • Substituted a free alternative for the paid plugin Sumo Me.
    Saved $240 yearly.

  • Eliminated WP Rocket plugin.
    Saved $24.50 yearly (renewal, $49 at signup).

    Total Contribution to Annual Profits of:

    💰 $524.50 saved profit – for each-and-every successive year.

ROI: The Tool Merchants saved more in the first year than they paid for our total single-event speed service.

“My site went from loading in over 4 seconds to loading in under 2 seconds. Steve’s recommended changes in hosting and plugins save me over $500 every year.” – Matt Stern, owner, The Tool Merchants

Our speed repair protocol.

First, we’ll need some info from you.

1a. What’s your performance optimization goal? We recommend the web best practice of under 2-second page load time.

1b. What’s the nature of your site traffic? Is it 60- to 80-percent mobile devices? Or is it 70-percent desktop viewers?

1c. Tell us your highest-trafficked pages. Give us your Top-10 URLs and the percentage of total traffic. We focus on these pages – though site improvements are often global (site-wide).

2. We’ll analyze your site and submit a report with speed recommendations and explain why to change.

3. With your approval, we install the reported optimization plan. We do it for an extra $199. The project is usually done in under 1 week depending upon our workload and complexity. But the project ends in 30 days.

4. After completion, we provide a final PDF report. This optional extra summarizes before-and-after results.

We need a 100% deposit via PayPal before beginning.
Satisfaction guaranteed — but $250 is non-refundable. Sorry. We’re not a charity. We tried that.

PayPal is a secure SSL-encrypted payment.


Make a deposit.

2Next download our pre-flight checklist.
You’ll get an email download link.

3Send us the requested information via return email.

Thanks for flying with PagePipe.
Prepare for takeoff. Buckle your seat belts.

Some slow websites are fixable only with a rebuild. This is often due to a heavy theme coupled with a burdensome page builder on poor hosting. Or unpredictable advertising scripts.

If we discover your site is beyond speed repair, we’ll refund all but $250 of your deposit. A necessary black-hearted evil so we stay in business.

We promise you won’t enjoy what we find. Why? Everyone wants to hear the truth about site speed until Steve Teare opens his mouth. Reality is painful!

For $250, you get valuable speed information – even if we can’t save the day. We heal websites, we’re not bandits. Someone must pick up the tab for the time expenditure for diagnosis. There’s no speed insurance policy or guarantee for an impossible miracle cure.

Most websites aren’t hopeless. But if this is your site’s diagnosis, let’s do a strategic rebuild for speed. But our goal isn’t selling extra unneeded work.

Vanity metrics make you look good to others. But don’t help you understand your performance in a way to produce future strategies.

We do NOT use speed scores in our evaluations. Scores are a vanity metrics trap. What matters are measurements of:

  • load time in milliseconds
  • number of requests
  • page weight file size in kilobytes

Our favored test is speed test for optimistic, best-case scenarios. And for tough worst-case scenarios. The results of these two different tests never match.


★ ★ ★ ★ ★

“I have been searching for years to find the most accurate information available on WordPress speed optimization but I was never able to get my site fast enough. I was extremely fortunate to stumble upon PagePipe which seemed to have a lot of information that no one was talking about, but it made so much sense.” North Carolina, USA

“To be honest, I didn’t expect much in the way of a reply but what I got was truly astonishing. He is a genius at what he does, as honest as they come and one of the last really good guys. If you need help with your WordPress site, try Steve first. You won’t need to look any further!” Fort Lauderdale, FL

“I’m absolutely delighted and I wouldn’t have got anywhere near the 1-second load time without your guidance, so I’m eternally grateful.” United Kingdom

Frequently Asked Questions


Can you work on my site while it’s live?

We prefer a staging area. But, we often work *live* without site interruption. But if you have staging options with your host – it’s great.

Have you ever torpedoed a website?

We recommend you backup your site before we begin. Safety first! We never nuke a site. But to say we’ve never “white paged” a site would be a lie. We fix it quickly by undoing the change. This is often caused by a plugin conflict.

How long does the optimization take?

This depends upon complexity. It’s custom work. But the project expires in 30 days.

Will you need access to my site’s WordPress dashboard – or my hosting account?

We don’t need Cpanel access. But in an emergency (like a corrupted server HT-access file), we’ll need a URL, account name, and C-panel password. Sometimes, it’s best to expect the unexpected. If it’s a security policy, we understand your caution. You decide.

We do need administrative access to your WordPress dashboard. We recommend setting up a new administrator account name and password. Then remove it after project completion.

Watch this 3-minute YouTube video about how to add a new administrator to your WordPress website.

What else will you need from me after I order?

Thank you for trusting us with something so important to you. We’re speed professionals. We’ll let you know if there are any site abnormalities.

Do you optimize my site for both mobile and desktop performance?


Will my page speed scores improve?

Most likely. But … that isn’t our goal. It’s not about scores – but milliseconds of load time improvement. We also work hard to reduce page weight. This is important for mobile users especially. Ignore scores.

Read our competitor analysis here


Every site is unique. It requires a custom strategy. There’s no magic bullet, plugin, or shortcut remedy for slow sites. Many think, “If I could use a CDN, special plugin, or have better caching that’d solve my problems.” But these aren’t good enough – or long-lasting. They don’t get to the root – the origin. Over the site lifespan, temporary band-aids cost money every year. Much more than we charge for one origin optimization.

Bernie’s Bargain Basement

DIY Special

$199 Site-assessment Deal

If our “we-do-it-for-you” PagePipe optimization services seem too fancy for your preference, we offer a stripped-down do-it-yourself speed deal.

The Do-It-Yourself Speed Deal
  • We test and report on your most popular TOP10 pages or posts. Time To First Byte, milliseconds load time, requests, size for each URL.
  • You get an inspection of your WordPress media library images for slow or heavy weirdness.
  • You get a Pareto 80/20 analysis of your plugins ranked from slowest to fastest.
  • You get an assessment and recommendations of how to speed up your site without coding or CDN.

You then make the speed changes yourself
— and save $300 to $700.

via email attachment
in 7 working days.

Non-refundable 100-percent deposit.


We’ll email you a checklist of what you do next.

Site Tuning

Speed is part of your website body language. First impressions matter. A fast site is like a genuine smile and a firm handshake. It’s a warm welcome. It’s about web hospitality. Speed is the first hurdle to achieve a good user experience (UX). Good UX produces better SEO.

Mobile WordPress Speed