No Band-aid SPEED

We analyze and heal slow sites.

Loading bar which reads below "Please feel free to wait forever".
Everyone hates a slow website. Website performance matters.

How we get huge WordPress speed improvements: we do site origin optimization. To do this, we analyze your site components:

  • Hosting
  • Theme
  • Plugins
  • Scripts and third-party services
  • Images and media library
  • Minimizing globally-loading plugin effects

We test for mobile speed.

thorough technical examination
Fully Loaded Time speed audit with
Test Location - Virginia, USA
Browser / Device - Chome, Mobile 4G
Connection Speed - Packet-level Network Throttling
★ ★ ★ ★ ★
Speed: Under 3 seconds.*
Delivery: 10 working days.
Changes: Done-for-you.
Image optimization recommendations -- if needed.
thorough technical examination
Fully Loaded Time speed audit with
Test Location - Virginia, USA
Browser / Device - Chrome, Mobile 4G
Connection Speed - Packet-level Network Throttling
★ ★ ★ ★ ★
Speed: Under three seconds*.
Delivery: 10 working days.
Changes: Done-for-you.
Image optimization recommendations -- if needed.

*Google’s recommended webpage speeds are 2 seconds for desktop and 3 seconds for mobile.

Wrench icon to represent changes.

When you approve our recommendations, we can do them for you.

Target icon to represent hitting site goals.

You choose the recommendations based on your web business goals.

Pen and paper icon to represent a written report.

Our test methods include a written report.

“If you can’t measure it, you can’t improve it.”
– Peter F. Drucker

Let’s get started! Here’s what we do:

Make a

A We need a 100% deposit via PayPal before beginning.
Satisfaction guaranteed — but half is non-refundable. Sorry. We’re not a charity. We tried that.

PayPal is a secure SSL-encrypted payment.

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B You’ll get an email download link with the checklist.

Tell us your most-trafficked pages. Give us your Top-10 URLs and the percentage of total traffic. We focus on these pages – though site improvements are often global (site-wide). Please submit these as text URL links – and not an image file or screengrab. Why? Because we can’t copy-and-paste pictures for testing. We need URLs.

Send us the requested information via email.

and changes

C We’ll analyze your site and then report speed recommendations — and explain why to change.

With your approval, we can make the changes you approve from the plan. The project is usually done in under 1 week depending upon our workload and complexity. But the project ends in 30 days.

Some slow websites are fixable only with a rebuild. This is often due to a heavy theme coupled with a burdensome page builder on poor hosting. Or unpredictable advertising scripts.

If we discover your site is beyond speed repair, we’ll refund all but half of your deposit. A necessity so we stay in business.

We promise you won’t enjoy what we find. Why? Everyone wants to hear the truth about site speed until Steve Teare opens his mouth. Reality is painful!

Here’s what you don’t get.

Thermometer type of graph to represent the decreasing attention span decreasing as load time increases.
Page load speed is key to keeping your audience’s attention.

■ There’s no speed insurance policy or guarantee for an impossible miracle cure. You get valuable speed information – even if we can’t save the day. We heal websites. Someone must pick up the tab for the time expenditure for diagnosis.

■ Our goal isn’t selling extra unneeded work. Most websites aren’t hopeless. But if this is your site’s diagnosis, let’s do a strategic rebuild for speed.

■ Vanity metrics make you look good to others. But they don’t help you understand your performance in a way to produce future strategies.

■ We do NOT use speed scores in our evaluations. Scores are a vanity metrics trap. What matters are measurements of:

  • Load time in milliseconds
  • Number of requests
  • Page weight file size in kilobytes

Client puzzles we’ve solved.

★ ★ ★ ★ ★

Puzzle piece icon to represent a client puzzle we've solved.

“I have been searching for years to find the most accurate information available on WordPress speed optimization but I was never able to get my site fast enough. I was extremely fortunate to stumble upon PagePipe which seemed to have a lot of information that no one was talking about, but it made so much sense.”
North Carolina, USA

Puzzle piece icon to represent a client puzzle we've solved.

“To be honest, I didn’t expect much in the way of a reply but what I got was truly astonishing. He is a genius at what he does, as honest as they come and one of the last really good guys. If you need help with your WordPress site, try Steve first. You won’t need to look any further!”
Fort Lauderdale, FL

Puzzle piece icon to represent a client puzzle we've solved.

My site used to take 5 to 7 seconds to load – and after Steve worked his magic – it now loads in less than 1 second. Thank you!”
Hamburg, Germany

Frequently Asked Questions

1. What is fully loaded?

Fully loaded time is the point after the Onload event fires and there’s no network activity for 2 seconds. There’s a long wait for results. This event fires only when a page completely stops loading content. This includes ads and below-the-fold elements. Your site might load fast above the fold and be usable. The analysis is waiting for the entire site to stop loading data, so the reported Page Load Time might be longer.

2. Does site speed even matter?

Google claims site speed directly affects search engine rankings.

We have yet to see dramatic proof of this and remain skeptical. But should you ignore page speed?

From a user’s perspective, page speed absolutely matters. How many times have you hit the back button instead of waiting for a slow page to load? It’s the age of on-demand everything. Web users are impatient and won’t tolerate a slow-loading site.

3. Can you work on my site while it’s live?

We prefer a staging area. But, we often work *live* without site interruption. But if you have staging options with your host – it’s great.

4. Have you ever torpedoed a website?

We recommend you backup your site before we begin. Safety first! We never nuke a site. But to say we’ve never “white paged” a site would be a lie. We fix it quickly by undoing the change. This is often caused by a plugin conflict.

5. How long does the optimization take?

This depends upon complexity. It’s custom work. But the project expires in 30 days.

6. Will you need access to my site’s WordPress dashboard – or my hosting account?

We don’t need Cpanel access. But in an emergency (like a corrupted server HT-access file), we’ll need a URL, account name, and C-panel password. Sometimes, it’s best to expect the unexpected. If it’s a security policy, we understand your caution. You decide.

We do need administrative access to your WordPress dashboard. We recommend setting up a new administrator account name and password. Then remove PagePipe team members after project completion.

Watch this 3-minute YouTube video about how to add a new administrator to your WordPress website.

7. What else will you need from me after I order?

Thank you for trusting us with something so important to you. We’re speed professionals. We’ll let you know if there are any site abnormalities.

8. What’s in the PagePipe speed report?

  1. A detailed letter of explanation from Steve Teare, performance engineer.
  2. Analysis of your Top-10 most trafficked pages and posts.

Load-time numbers are given in milliseconds and seconds.
Page weight in megabytes. And the number of requests. The importance of Time To First Byte (TTFB) is explained. We tell you all speed jargon definitions. Also, what are industry norms and averages for comparison of “how good is good enough.”

We don’t report compliance scores of Google Core Web Vitals (CWV) per our article.


  1. Plugin Ranking Report
    We examine the estimated relative load time of all plugins. We use the Pareto principle to identify the plugins consuming 80 percent of the speed. Those are the worst and the ones we focus on first. Plugins are sorted by compressed file size. The heaviest plugins slow down every page and post on your site. It’s a hidden speed liability plugin authors don’t report. Nor are they required by WordPress. We call this slowdown site drag.
    We maintain a library of articles on known and popular plugins found in the WordPress Directory. No data exists for paid or premium plugins or plugins excluded from the database. But this gives us more information than we would have had otherwise. We recommend you consult We consider it valuable.

This report has comments and references to assist in your business decisions concerning speed and plugin overhead.

    Waterfall charts are shown as part of an online speed test. They list the load time and
    placement of each web asset loaded to build a web page. We investigate the waterfall chart for the worst-case pages. We identify problematic loads from these charts.
    What we would do if this were our site.

9. Will my page speed scores improve?

Most likely. But … that isn’t our goal. It’s not about scores – but milliseconds of load time improvement. We also work hard to reduce page weight. This is important for mobile users especially.

Read our article to learn why we advise ignoring scores.

Competitor Analysis

Read our competitor analysis here.

Every site is unique. It requires a custom strategy. There’s no magic bullet, plugin, or shortcut remedy for curing slow sites. Many think, “If I could use a CDN, special plugin, or have better caching that’d solve my speed problems.” But these tricks aren’t good enough – or long-lasting. They don’t get to the root – the origin. Over the site lifespan, temporary band-aids cost money every year. Much more than we charge for one origin optimization.

Site Tuning

Speed is part of your website body language. First impressions matter. A fast site is like a genuine smile and a firm handshake. It’s a warm welcome. It’s about web hospitality. Speed is the first hurdle to achieve a good user experience (UX). Good UX produces better SEO.

WordPress Rehabilitation